Truth in Advertising?

Whatever happened to truth in advertising? Since the New Year, a furniture store on Youree Drive has been holding a “going out of business sale.” In those 4 months, the store has advertised the sale is in its last days. Since Valentines Day, signs along the road say the sale is in its last 2 days. All during that time, trucks kept arriving at the store's loading dock bringing more merchandise. Isn’t there a limit on haw many weeks a business may place human sign holders along the road?